Zespri to take civil case in China as illegal gold kiwifruit plantings expand随着非法黄金猕猴桃种植面积扩大,Zespri将在中国提起民事诉讼
▲New Zealand zespri Kiwifruit packaging
Bringing it all back home - Zespri shares kiwifruit pointers with Chinese growers. This video was first published in 2018.把一切带回家-Zespri与中国种植者分享猕猴桃指针。该视频于2018年首次发布。
▲阳光金果猕猴桃果园
Zespri is preparing to take a civil case in China against growers who have illegally planted the sungold kiwifruit variety SunGold.Zespri正准备在中国对非法种植阳光金果猕猴桃品种SunGold的种植者提起民事诉讼。
▲zespri goldenkiwifruit
The Tauranga-based marketing co-operative said there could be as many as 2-2500 hectares planted in the variety, which has enjoyed worldwide success since it was launched on the market in 2010.
总部位于陶朗加的营销合作社表示,该品种的种植面积可能多达2500公顷,自2010年上市以来,该品种在全球范围内取得了成功。
▲zespri RubyRed▲
The figure is a large increase on a previous estimate two years ago of about 100ha. In New Zealand there are 6500 hectares of SunGold, with a further 1100ha licensed overseas, which is sold at a premium to most other varieties.
这一数字比两年前估计的约100公顷大幅增加。在新西兰,有6500公顷的SunGold,还有1100公顷的许可证在海外,以高于其他大多数品种的价格出售。
▲红心猕猴桃花粉
Sales of SunGold represent about half of Zespri's total revenue of $2.94 billion a year.SunGold的销售额约占Zespri年总收入29.4亿美元的一半。
▲Kiwi pollen▲
Zespri chief grower and alliances officer Dave Courtney said while sales of the fruit had not yet affected the co-op because its market share in China was still growing, it wanted to protect its intellectual property. China buys more than $500 million kiwifruit a year from Zespri and is its biggest market.
Zespri首席种植者和联盟官戴夫·考特尼(Dave Courtney)表示,虽然这种水果的销售尚未影响到该合作社,因为它在中国的市场份额仍在增长,但它希望保护自己的知识产权。中国每年从Zespri购买超过5亿美元的猕猴桃,是其最大的市场。
▲黄心猕猴桃花粉
"We're aware that the variety has been grown by smaller household growers but what we're noticing is there are a couple of bigger, more commercial players picking it up which has made us step in.
“我们知道,这种黄心猕猴桃品种是由较小的家庭种植者种植的,但我们注意到,有几个更大、更多的商业参与者正在种植,这让我们介入其中。
▲zespri kiwifruit Import and export
Shanghai fruit shop owner Dai Gui Jun with Zespri kiwifruit which has just arrived from New Zealand.上海水果店老板戴桂军带着刚从新西兰运来的Zespri猕猴桃。
▲gold g3 kiwi
"Right now it's not impacting on us unless we could have sold that licence but we're not selling licences offshore anyway. The potential cost if left to grow is that it would displace New Zealand fruit from the shelf, but we're a long way off that," Courtney said.
考特尼说:“目前,除非我们本可以出售该许可证,否则它不会对我们造成影响,但无论如何,我们不会在海外出售许可证。如果让它继续种植,潜在的成本是它将取代新西兰水果的货架,但我们离那还有很长的路要走。”。
▲zespri yellow kiwi
Zespri owns plant rights to the new SunGold for at least another 18 years, so only growers contracted to the co-operative can plant it.
佳沛公司拥有新阳光金果至少18年的种植权,因此只有与合作社签约的种植者才能种植。
▲Rubyred kiwi orchard
Last year Zespri launched a case in New Zealand against the person who allegedly sent SunGold plants to China.去年,佳沛在新西兰起诉了一名据称将阳光金果工厂运往中国的人。
▲zespri yellow kiwi
Courtney said Zespri was monitoring orchards and supply channels to understand the scale of the issue, as well as to obtain evidence for legal proceedings. 考特尼说,泽斯普里正在监测果园和供应渠道,以了解问题的规模,并为法律诉讼获取证据。
▲zespri sungold g3 kiwi
Zespri chief grower and alliances officer Dave Courtney says the co-op wants to protect its intellectual property.
Zespri的首席种植者和联盟官员戴夫·考特尼说,该合作社希望保护其知识产权。
cases over trademark violations gave it confidence.商标侵权案件给了它信心。
▲Golden kiwifruit
"We've had success pursuing trademark infringement as a criminal matter, we've had fines issued against people who've used our brand, especially in Shanghai. We're working with a law firm in China and here in New Zealand."
“我们成功地将商标侵权作为刑事案件起诉,我们对使用我们品牌的人处以罚款,特别是在上海。我们正在与中国和新西兰的一家律师事务所合作。”
▲佳沛黄心猕猴桃
Zespri sales are still expanding in China, evidenced by kiwifruit trays stockpiled in a Shanghai coolstore.
佳沛在中国的销量仍在增长,上海一家coolstore储存的猕猴桃托盘就是明证。
▲sungold g3 kiwifruit vine
China is in the process of updating its plant variety rights laws to bring them into line with the most recent international standards.中国正在更新其植物品种权利法,使其符合最新的国际标准。
▲Yellow kiwi orchard
The illegal plantings are not the first affecting Zespri in China. In the early 2000s, the gold variety Hort16A was planted over about 1000ha, but did not appear significantly in stores.
在中国,非法种植并不是第一次影响Zespri。在21世纪初,黄金品种Hort16A种植面积超过1000公顷,但在商店中没有出现。
▲阳光金果G3猕猴桃
Zespri meanwhile has reported its New Zealand season is drawing to a close with a final ship leaving this week.与此同时,Zespri报道说,它的新西兰赛季即将结束,最后一艘船将于本周离开。
▲阳光金果G3猕猴桃
▲zespri rubyred kiwifruit
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