SunGold is powering growth and opportunity
While the traditional green Hayward variety still comprises roughly half of kiwifruit production, the production and sales of SunGold kiwifruit are growing rapidly and generating high Orchard Gate Returns (OGR) for growers. SunGold now comprises more than 50% of sales, surpassing Hayward.
Since 2015, Zespri’s tray sales have increased by a compounding 8.8% per annum. Hayward tray sales have been relatively stable across this period, while SunGold tray sales has achieved compounded average growth of 31.4% per annum.
The success of the SunGold variety has been the primary driver of growth in the New Zealand industry in recent years. Zespri owns the worldwide plant variety rights (PVR) to SunGold, which is sought after by a growing number of consumers around the world due to its taste and consistent quality, health and nutrition attributes, and convenience.
▲yellow kiwi orchard