The country’s biggest group of Māori kiwifruit growers is to start exporting fruit to Hawaii this year with Taiwan next in its sights in a first for Zespri-Māori collaboration.
▲Training on Pollination Techniques for Kiwi Orchard
Māori Kiwifruit Growers Incorporated (MKGI), whose 40-plus members contribute around 10 per cent of New Zealand’s annual kiwifruit export volumes, has signed a collaborative marketing partnership with industry-dominant exporter Zespri, to send Zespri-branded kiwifruit to Hawaii from May.
▲红心猕猴桃种植
Global marketer Zespri, which has the statutory right to export all New Zealand kiwifruit, except to Australia, said the new partnership was its first with Māori growers.
MKGI chair Anaru Timutimu said the organisation supported the “single desk” exporter structure - “it’s been great for Māori landowners and Māori communities” - but Māori growers had been keen to export for several years.
“The history and genealogical links - that’s the exciting part.”
▲Kiwi Fruit Pollen
该国最大的毛利猕猴桃种植者群体将于今年开始向夏威夷出口水果，台湾将是其首次与Zespri-毛利合作的目标。
毛利猕猴桃种植者公司（MKGI）的40多名成员贡献了新西兰猕猴桃年出口量的10%左右，该公司已与行业主导的出口商Zespri签署了合作营销伙伴关系，从5月开始将Zespri品牌的猕猴桃运往夏威夷。
全球营销公司Zespri拥有出口除澳大利亚以外的所有新西兰猕猴桃的法定权利，该公司表示，新的合作伙伴关系是其与毛利种植者的首次合作。
MKGI主席Anaru Timutimu表示，该组织支持“单一办公桌”出口商结构——“这对毛利土地所有者和毛利社区来说是件好事”——但毛利种植者多年来一直热衷于出口。
“历史和家谱的联系——这是令人兴奋的部分。”
▲testing pollen
MKGI was eyeing Taiwan next, Timutimu said. Māori have common ancestry with indigenous Hawaiian and Taiwanese people.
铁木提木说，MKGI下一步将目光投向台湾。毛利人与夏威夷和台湾原住民有着共同的祖先。
他说，MKGI的成员是毛利人土地信托和毛利人公司的混合体，今年将出口约8万托盘或13个集装箱的水果。
▲Red kiwifruit
MKGI, whose members are a mix of Māori land trusts and Māori incorporations, would export around 80,000 trays or 13 containers of fruit this year, he said.
Zespri的首席种植者、行业和可持续发展官Carol Ward表示，夏威夷市场相对不发达，每年销售约8万盘绿色和SunGold水果。
▲Kiwi male and female flowers
Zespri’s chief grower, industry and sustainability officer Carol Ward said the Hawaiian market was relatively underdeveloped, with sales of around 80,000 trays of green and SunGold fruit a year.
Under the MKGI programme, which Ward said was a pilot, MKGI would supply kiwifruit directly to Zespri’s distribution partner Fresh Aloha Direct.
Timutimu said MKGI planned a cultural links marketing programme for its new venture, but not until next year.
“We’ll base it around an arts festival held in Hawaii next year about June. We’ll build our campaign towards that.
▲Golden Kiwi Orchard
“We probably see ourselves developing a marketing campaign that can be used around the world. It will be event-orientated. We’re not competing against Zespri, rather complementing it.”
沃德表示，根据MKGI计划，MKGI将直接向Zespri的分销合作伙伴Fresh Aloha Direct供应猕猴桃。
Timutimu表示，MKGI计划为其新企业制定一项文化链接营销计划，但要到明年。
“我们将以明年6月左右在夏威夷举行的艺术节为基础。我们将为此开展活动。
“我们可能会看到自己正在开发一个可以在世界各地使用的营销活动。它将以活动为导向。我们不是在与Zespri竞争，而是在补充它。”
▲testing pollen
Asked if there was scope in the collaborative arrangement to make a financial premium for Māori growers, Timutimu said MKGI would make its return through the exporting, not fruit growing, side of the initiative.
“To a certain extent we’re setting it up as a separate export business. We’re still trying to figure out how we share in that opportunity. Initially we will be drawing the fruit from the general [Zespri supply] pool, the fruit won’t necessarily be Māori-grown. But in time we plan for the provenance to be end-to-end.”
▲Macaque peach blossoms in full bloom
当被问及合作安排中是否有空间为毛利种植者提供财务溢价时，Timutimu表示，MKGI将通过该倡议的出口而非水果种植来获得回报。
“在某种程度上，我们正在将其作为一项独立的出口业务。我们仍在努力找出如何分享这一机会。最初，我们将从一般的（Zespri供应）池中提取水果，这些水果不一定是毛利人种植的。但假以时日，我们计划实现端到端的原产地。”
▲helping growers achieve their ultimate pollination
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