Zespri to commercialise additional red variety to support growth of Zespri RubyRed™ Zespri将额外的红色品种商业化，以支持Zespri RubyRed™的生长
Media Release
10 Dec 2025
The Zespri Board has today approved the commercialisation of an additional red variety – Red80 – to extend the commercial selling season for Zespri RubyRed™ Kiwifruit. The decision follows the doubling of Zespri RubyRed Kiwifruit volume this year, with more than three million trays sold across key markets including New Zealand, Singapore, Japan, Mainland China, Taiwan, South Korea and the USA.Zespri董事会今天批准了另一种红色品种Red80的商业化，以延长Zespri RubyRed™猕猴桃的商业销售季节。在做出这一决定之前，Zespri RubyRed猕猴桃的销量今年翻了一番，在新西兰、新加坡、日本、中国大陆、台湾、韩国和美国等主要市场售出了300多万个托盘。
▲Zespri RubyRed™
CEO Jason Te Brake says the decision reflects Zespri’s commitment to producing new cultivars that will help Zespri maintain its market position as leaders of the kiwifruit category and maximise value for New Zealand growers.首席执行官Jason Te Brake表示，这一决定反映了Zespri致力于生产新品种，这将有助于Zespri保持其作为猕猴桃类别领导者的市场地位，并为新西兰种植者实现价值最大化。
“We have a proud history of innovation which has set us apart from our competitors and today’s decision is another example of the ongoing work our industry undertakes to meet the needs of our global consumers and deliver strong value to our growers.“我们有着令人自豪的创新历史，这使我们与竞争对手区别开来，今天的决定是我们行业为满足全球消费者的需求并为种植者提供强大价值而持续努力的又一个例子。
“The kiwifruit category is increasingly competitive, and our customers want a consistent supply of the full portfolio of our kiwifruit, whether that is Zespri Green, Zespri SunGold™, or Zespri RubyRed™, so the addition of a new red variety to extend our RubyRed™ sales season is something we’re really excited about.“猕猴桃类别的竞争越来越激烈，我们的客户希望我们的猕猴桃全系列产品能够持续供应，无论是Zespri Green、Zespri SunGold™还是Zespri RubyRed™，因此增加一种新的红色品种来延长我们的RubyRed™销售季节是我们非常兴奋的事情。
“Red kiwifruit naturally tends to be shorter storing than green and gold kiwifruit, so we currently have a limited sales window of around eight weeks. Red80 harvests a bit later than our existing Red19 cultivar and stores for longer, with the two varieties working together to keep Zespri RubyRed™ in front of consumers for longer, building awareness, encouraging habitual purchase, and lifting demand.”“红色猕猴桃的储存时间通常比绿色和金色猕猴桃短，因此我们目前的销售窗口有限，约为八周。Red80的收获时间比我们现有的Red19品种晚一点，储存时间更长，这两个品种共同努力，使Zespri RubyRed™在消费者面前停留更长时间，建立意识，鼓励习惯性购买，并提高需求。”
Following the commercialisation of Red19 in 2019, commercial volumes of Zespri RubyRed™ Kiwifruit were first sold in 2022, with the fruit extended to new markets each year to a current presence in 13 markets. Zespri RubyRed™ Kiwifruit deliver a unique, vibrant red kiwifruit with a sweet berry taste and nutritional benefits that set it apart from SunGold and Green. Since the variety’s launch it has attracted new and younger consumers.在2019年Red19商业化之后，Zespri RubyRed™Kiwifruit的商业量于2022年首次销售，该水果每年都会扩展到新市场，目前在13个市场都有销售。Zespri RubyRed™猕猴桃是一种独特的、充满活力的红色猕猴桃，具有甜浆果的味道和营养价值，使其与SunGold和Green不同。自该品种推出以来，它吸引了新的年轻消费者。
“Our research shows around 30 percent of people who purchase Zespri RubyRed™ are new to kiwifruit, so it brings more people into the category and creates additional opportunity for our other products,” adds Mr Te Brake. Te Brake先生补充道：“我们的研究表明，购买Zespri RubyRed™的人中约有30%是猕猴桃新手，因此它将更多的人带入这一类别，并为我们的其他产品创造了额外的机会。”。Red80是通过Zespri与植物与食品研究所（现为生物经济科学研究所的一部分）的联合育种计划自然培育的。2021年，Zespri和生物经济科学研究所成立了猕猴桃育种中心，这是一家合资企业，旨在加快新品种的交付。Zespri目前有20种猕猴桃、猕猴桃和雄猕猴桃正在进行商业前试验，这反映了其致力于更快地推出新品种以满足新的消费者需求，推动额外销售，并在超过其到2025年全球销售额达到45亿美元的目标后继续其增长轨迹。
Red80 has been naturally bred through Zespri’s joint breeding programme with Plant & Food Research (now part of the Bioeconomy Science Institute). In 2021, Zespri and the Bioeconomy Science Institute established the Kiwifruit Breeding Centre, a joint venture to accelerate the delivery of new cultivars. Zespri currently has 20 varieties of kiwifruit, kiwiberries, and males in pre-commercial trials, reflecting its commitment to deliver new varieties faster to meet new consumer needs, drive additional sales, and continue its growth trajectory after exceeding its ambition of reaching $4.5 billion in global sales by 2025.
Red80是通过Zespri与植物与食品研究所（现为生物经济科学研究所的一部分）的联合育种计划自然培育的。2021年，Zespri和生物经济科学研究所成立了猕猴桃育种中心，这是一家合资企业，旨在加快新品种的交付。Zespri目前有20种猕猴桃、猕猴桃和雄猕猴桃正在进行商业前试验，这反映了其致力于更快地推出新品种以满足新的消费者需求，推动额外销售，并在超过其到2025年全球销售额达到45亿美元的目标后继续其增长轨迹。
Mr Te Brake confirmed that 100 hectares of Red80 licence would be made available to growers in 2026, including through a cutover pool for those existing Red19 growers wishing to bid for licence.Te Brake先生证实，2026年将向种植者提供100公顷的Red80许可证，包括为那些希望竞标许可证的现有Red19种植者提供一个割灌池。
“We’re looking forward to continuing to work with growers to provide our consumers with even more great tasting and high-quality red kiwifruit, with Red80 expected to reach commercial volumes in 2028, helping deliver strong value for all of our RubyRed Kiwifruit growers,” Mr Te Brake says.Te Brake先生表示：“我们期待着继续与种植者合作，为我们的消费者提供口感更好、质量更高的红猕猴桃，预计Red80将在2028年达到商业规模，为我们所有的RubyRed猕猴桃种植者带来巨大的价值。”。
Te Brake先生证实，2026年将向种植者提供100公顷的Red80许可证，包括为那些希望竞标许可证的现有Red19种植者提供一个割灌池。
Te Brake先生表示：“我们期待着继续与种植者合作，为我们的消费者提供口感更好、质量更高的红猕猴桃，预计Red80将在2028年达到商业规模，为我们所有的RubyRed猕猴桃种植者带来巨大的价值。”。
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