Invest in kiwifruit an industry with a bright future
Kiwifruit is already New Zealand’s largest horticulture export, and global demand for kiwifruit has largely been unaffected by the COVID-19 pandemic. The next 20 years could prove even more fruitful, and New Zealand needs more orchards, growers and investors to support this growth.
Health trends support growth
There’s a growing desire for healthy foods, driven by a focus on health and wellness, ageing populations, and growing middle classes in developing economies. Consumers also want food that comes from safe, trusted producers.
Large and untapped markets
Zespri has achieved good penetration in Asian and European markets, but kiwifruit consumption is still an under-developed category at only 1.2% of all internationally-traded fruit. Substantial markets such as the USA and Canada are largely untapped and represent a significant opportunity for future growth.
▲Golden Kiwi seedlings▲