About one million trays, or 3600 tonnes, of Zespri’s popular berry-like Zespri RubyRed kiwifruit are expected to be consumed this season.
Zespri RubyRed kiwifruit is now available in most supermarkets and fruit and vegetables stores in New Zealand and will be in markets throughout Asia Pacific including Japan, China, Taiwan and Singapore and for the first time this season in South Korea, Malaysia and Hong Kong.
▲Zespri RubyRed™
Zespri chief executive Dan Mathieson said it’s exciting to reach the one-million-tray milestone for RubyRed kiwifruit, which is in its third year of commercial production.
“Our Zespri RubyRed kiwifruit volume has tripled compared to last season so it’s fantastic to have more fruit available for our customers and consumers in New Zealand and across Asia Pacific, including a number of new markets this year.
“There’s strong demand for RubyRed, which generates a really high level of excitement and uptake amongst customers and consumers, and particularly younger consumers who love the distinctive taste, colour and health benefits.”
RubyRed kiwifruit was developed through Zespri’s breeding programme in partnership with Plant & Food Research and has a smaller natural fruit size.
Mathieson said Zespri is expecting strong growth across all kiwifruit varieties this season. Aboout 193 million trays of kiwifruit will be shipped to markets around the world, with Zespri RubyRed kiwifruit crop volume increasing with new orchards coming into production.
“As our newest kiwifruit variety, we continue to build our knowledge of Zespri RubyRed kiwifruit so we can meet the strong demand we’re seeing and this includes gathering consumer feedback to drive strong per-tray returns in our markets and maximise the value we can return for our RubyRed growers.”
Marketing campaigns will support the sale of Zespri RubyRed kiwifruit across markets this year.
预计本季将消费约100万盘或3600吨Zespri广受欢迎的浆果，如Zespri RubyRed猕猴桃。
Zespri RubyRed猕猴桃目前在新西兰的大多数超市和果蔬店都有售，并将在包括日本、中国、台湾和新加坡在内的亚太地区市场销售，本季首次在韩国、马来西亚和香港销售。
Zespri首席执行官Dan Mathieson表示，RubyRed猕猴桃达到100万托盘的里程碑令人兴奋，这是其商业生产的第三年。
“与上一季相比，我们的Zespri RubyRed猕猴桃产量增加了两倍，所以今年能为新西兰和亚太地区的客户和消费者提供更多的水果真是太棒了，包括一些新市场。
“RubyRed的需求量很大，这在客户和消费者中产生了非常高的兴奋度和接受度，尤其是喜欢独特口味、颜色和健康益处的年轻消费者。”
RubyRed猕猴桃是通过Zespri与植物与食品研究公司合作的育种计划开发的，其天然果实尺寸较小。
Mathieson表示，Zespri预计本季所有猕猴桃品种都将强劲增长。大约1.93亿盘猕猴桃将运往世界各地的市场，随着新果园的投产，Zespri RubyRed猕猴桃的产量也在增加。
“作为我们最新的猕猴桃品种，我们继续建立对Zespri RubyRed猕猴桃的了解，以便满足我们看到的强劲需求，这包括收集消费者反馈，以推动我们市场上每盘的强劲回报，并最大限度地为RubyRed种植者带来回报。”
今年的营销活动将支持Zespri RubyRed猕猴桃在各个市场的销售。
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