RubyRed harvest doubles in size 红宝石丰收规模翻倍
Popular new variety will attract new, young consumers, Zespri says.佳沛（Zespri）表示，这款备受欢迎的新品种将吸引新的年轻消费者。
▲Zespri RubyRed™
More than three million trays, or 10,800 tonnes of Zespri RubyRed Kiwifruit will be available this season.
The RubyRed harvest will get underway in New Zealand in the coming weeks with a large increase in volume to Mainland China to more than one million trays, or 3500 tonnes, and a further one million trays to Japan. It will also be available for the first time this season in the Philippines, Indonesia, Thailand and the Pacific Islands.
Chief executive Jason Te Brake said it’s an exciting time for RubyRed Kiwifruit with volume doubling compared with last season which is great news for consumers who love its sweet berry taste, vibrant red flesh colour and the health benefits delivered by its high content of antioxidants.
“There’ll be more RubyRed volume in our core markets of Mainland China, Taiwan, Japan and South Korea and the popular fruit will also be back in New Zealand, Hong Kong, Singapore and Malaysia, as well as our exciting new markets.”
Te Brake says RubyRed has been a popular addition with the variety complementing Zespri’s Green and SunGold Kiwifruit and helping to attract new and younger consumers to the kiwifruit category.
本季将有超过300万个托盘，即10800吨Zespri RubyRed Kiwifruit可供选择。
未来几周，新西兰将开始收获红宝石，运往中国大陆的数量将大幅增加到100多万个托盘，即3500吨，另外还有100万个托盘运往日本。本季，它还将首次在菲律宾、印度尼西亚、泰国和太平洋岛屿上市。
首席执行官Jason Te Brake表示，与上一季相比，RubyRed Kiwifruit的销量翻了一番，这对喜欢其甜浆果味、鲜艳的红色果肉和高含量抗氧化剂带来的健康益处的消费者来说是个好消息。
“我们在中国大陆、台湾、日本和韩国的核心市场将有更多的RubyRed，受欢迎的水果也将回到新西兰、香港、新加坡和马来西亚，以及我们令人兴奋的新市场。”
Te Brake表示，RubyRed一直是一个受欢迎的新品种，它与Zespri的Green和SunGold Kiwifruit相辅相成，有助于吸引新的年轻消费者购买猕猴桃。
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